Press Publish in Portland, OR.
I’ve been on WordPress since at least 2007 (maybe earlier, but my aging memory doesn’t go back that far), but in all honesty my blogging journey was really launched on Google’s Blogger.com. In fact, it wasn’t until well into my tenure here as a Happiness Engineer at Automattic that I finally took down my Blogger site and moved everything here to WordPress.com. I still have a few self-hosted sites that I maintain (namely this one), though, and have been passionate about WordPress and its credo of open source software since I built my first, admittedly primitive self-hosted site in the mid-’00s.
Still, until I volunteered at last year’s WordCamp San Francisco, I’d never attended a WordCamp or even a WordPress meetup. I’d been evangelizing WordPress for years and built client sites exclusively on the platform, but the WordCamp universe always eluded me. It wasn’t just the fact that I was running a business, volunteering, taking care of a busy household with a professional spouse and 4 active dogs, and otherwise living a pretty full life – I still found plenty of time to attend networking events and even the occasional out-of-town client meeting or conference. But a local meetup of fellow WordPress enthusiasts? I dunno, it just didn’t appeal to me.
I figured out pretty quickly that it wasn’t so much the busy schedule that kept me from attending, but rather this perception that the meetups and WordCamps were all populated largely by technically savvy developers and designers, the kind of folks who literally spoke a different language and generally dwelt in the deeper parts of a software that I wouldn’t dare go.
Sure, I’d built plenty of sites, but I used premade templates and taught myself basic php — just enough to add a function or two, maybe tweak a design feature here and there. But my sites — all for small, local businesses or microentrepreneurs with miniscule budgets — were a result of some basic hacking on my part and a little help from a more tech-savvy developer friend.
I couldn’t imagine what I’d have in common with the folks who attended a WordPress meetup. I’m a writer. What do I know about plugin development and APIs?
Of course, now that I work closely with developers and designers in my everyday job, they’re not so mysterious anymore. Sure, 75% of what they talk about whiz right over my head (insert whooshing noise here), but my comfort level just being around them is so much higher now. I don’t mind asking questions, pleading ignorance, and sometimes even diving in and exploring some bits of code when it drifts by my desk. I have no desire to ever be a programmer, but it’s not quite the black box it used to be. Now, I’ve not only attended a few WordCamps but have even spoken at a couple of them. In fact, god forbid but I’m also part of the organizing committee for the DFW WordCamp coming up in the fall.
I’m still a writer at heart. Not a content contributor or content marketer or whatever Fast Company uses now to refer to words or text strung together to deliver a message or tell a story. I like reading blogs, writing posts, and meeting other bloggers. One of the best features of WordPress.com is the Reader, which makes it so easy to keep up with my favorite bloggers and even discover new ones via the Freshly Pressed and Recommended Blogs sections.
And now, with the Press Publish series of WordPress conferences exclusively devoted to the storytellers and bloggers who use WordPress, I’ve found yet another reason to be excited about being a part of the community.
I not only attended but also spoke and helped out behind the scenes at both the inaugural event in Portland in late March as well as the most recent one in Phoenix this past weekend. The organizers packed each one-day event with a tight, carefully curated schedule of brilliant speakers and workshops, all focused on providing attendees with both information and inspiration on how they can become better bloggers and writers.
My own talks were on social media, DIY PR, and a little bit on how to make money from blogging (affiliates, ads, ecommerce). I’d like to think that most attendees found some useful tidbits of information from my presentations, but really, every workshop, tutorial, and speaker presentation was well-attended. I’m not sure that a lot of folks were especially interested too much in the monetization aspect of blogging, which is so alien to me, coming from a heavily PR- and marketing-focused universe where everyone wants to become the next Dooce.com and rake in a million dollars a year in advertising fees. In other words, I loved it. Thank god they only gave me 15 minutes for the monetization session. I don’t think I got more than one question about that topic in each city.
Yes. Writers. I so <3 that it was all about writers.
Automattic is evaluating the Press Publish series to see if it’s something that we can and should continue, but in the meantime the videos for each event should be online very soon. If you’re a blogger and are interested in attending a future event — assuming we have others — be sure to follow the event’s official site to get the latest updates.